Organizational values are indisputably among the most powerful of intangible assets an organization can own. Inherent to them is the power to generate ideas of worth and accentuate levels of unimaginable creativity. By them actions are defined, operational frameworks fortified, and financial well-being anchored.
Failure to define value and give effect to values, will invariably result in the incapacity to derive and optimize value. It is in value defined, that market segments are attained, competitive advantage secured and the long-term intent of an organization accomplished. Values Matter!