The Backstory | Our Logo
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The logo of the Caribbean Center for Organizational Excellence is the copyright trademark of the Center and its symbol of excellence, trade and commitment to encouraging and supporting investments in organizational excellence as a key factor and contributor to sustainable development.
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The blue of the logo is characteristic of the Caribbean and its rich oceanic resources
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Gold represents yet another resource of the region, the sun, an untapped source of energy and representation of opportunity by which meaningful global worth can be defined and capitalized on.
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In the middle of the logo is the western hemisphere of the globe in which the Caribbean is located. This is surrounded by outward spirals, indicative of opportunities “around” the globe and the gateway for meaningful trading partnerships and development.
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To the top of the logo is an upward looking triangular arrow, indicative of the intent of the CCOE to promote and contribute to the upward mobility and progressive development of organizations and the people of the region.
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In the middle of the triangular arrow is a star, signifying the intent to encourage, strengthen and support the innovative development of individuals, institutions and the region, conscious that even in the darkest of situations we can shine and together reach higher...reach for greater.
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The circle on the outside with its open space and narrow beginnings, which progressively broaden as it approaches the upward looking triangular arrow with the star, signifies the intent of the CCOE to promote, embolden and support opportunities for development and growth of the Caribbean and its institutions around the globe as institutions of distinctiveness and global significance.
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The open circle is also indicative of the intent of the CCOE to encourage, embrace and support opportunities for development (open arms around the globe) especially within other Small Island Developing States (SIDS)
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​Our Brand Symbol ​
Another important mark of the Caribbean Center for Organizational Excellence is it's brand symbol "Excelliegence" by which its products and services are promoted. It is a blend of "excellence and intelligence", denoting the vital correlation between continuous learning and excellence as an important factor for sustained continuous improvement and development.
