Well-structured processes are the basis for organizational stability.
- They give birth to uniformity and reliability.
- They are a key driver of product/service definition and the basis upon which long term value will be generated
- They give substance to branding, marketing and communications efforts and are premise for committing to the delivery of value
- They are the basis for creating appeal and convincing potential and existing customers to remain loyal
Much has changed and will continue to change in the market. Effective Process Management will matter!