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Pricing for Profit and Growth

"learning today to enrich & empower tomorrow"

Course Code


Course Type

Skills Enrichment

Delivery Mode

Instructor Led

Course Duration

1/2 day

Course Material

Course eManual

Training Overview

Pricing is among the most important decisions made by both profit-making and non-profit organizations on a daily basis. In several respects, it is also an important factor for defining meaningful customer relations while safeguarding a position in the market over extended periods. In fact, there is a very evident correlation between the price of a product or service and the ability of an organization to retain customers and grow it's slice of the market.

Understanding and managing the pricing process within an organization to correctly account for market dynamics and realize revenue growth is consequently both necessary and vital to long term viability.

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Learning Today to Enrich & Empower Tomorrow!

Upskill and Excel Today

"successful people and organizations are those who commit to continuous learning as the platform for continuous improvement. They understand that knowledge acquired yesterday may not be relevant for tomorrow and with relentless passion "learn today to enrich and empower tomorrow" 

Learning Objectives & Modules

Pricing for Profit and Growth

Included in this course are the following sessions:

  • Module 1 - The Defining Context of Pricing - In this session we will examine the concept and elements of pricing, with particular reference to business and answer the question "What is Pricing?"

  • Module 2 - Fundamentals of Pricing Strategies and Processes - this all important session will explore pricing strategy as an important mechanism for securing long-term growth, and will engage participants in an in-depth look at the crucial steps for establishing a resilient pricing strategy

  • Module 3 - Pricing Models: Concept & Practical Considerations - In this session we examine a series of pricing models and case analysis to give context to the suitability of one model over another based on industry structure

  • Moduel 4 - Techniques for Drafting & Implementing a Workable Pricing Policy - this practical session will walk participants through an actual pricing policy and in addition to defining important clauses that should be included, also examine techniques for effective implementation

  • Module 5 - Pricing for Profit & Growth - this close-out session will primarily focus on four (4) methods by which pricing can be applied to drive profit but more importantly the growth of a business.

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Learning & Knowledge Enrichment Outcomes

Upon completion of this course, participants will be better equipped to: 

  • Understand the significance of pricing as a defining factor in establishing long-term business relationships 

  • Appreciate and apply principles relating to cost variability and its impact on pricing 

  • Clearly identify why pricing should be prioritized as a key factor in business management 

  • Implement a practical pricing policy.

Who should attend

Staff engaged in costing, pricing and marketing roles  | Business Owners | Start-Up Entrepreneurs

Electronic Book

Training Methodology 

Pricing for Profit and Growth

  • Full Power Point presentation with practical sessions and role play for application and reinforcement of learning principles;


  • Case studies to provide insights and give effect to best practices;

  • Application of principles and tools in scenario based sessions  

Corporate Training

To book this course for corporate training, click here

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