An eBook on proven
pricing strategies & principles
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A value-added handbook for streamlining your pricing processes and growing your business.
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Included in this eBook...
✔ Expert advise to help you make easier and faster pricing decisions
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✔ Principles and recommendations to help you avoid making common pricing mistakes
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✔ Guidelines to help you connect with your market and their pricing preferences... and so much more
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This eBook will help you better understand and manage the pricing process, efficiently account for market changes, and realize greater success in business management
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US$19.90 | Bds$39.80
Pricing excellence
matters!
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"In the absence of a well thought-out pricing strategy, meaningful customer relations are compromised and the safeguarding of a position in the market brought into question"
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"there is a very evident relationship between the price of a product or service and the ability of a business to retain customers and grow"
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In this Handbook
01
The defining context of Pricing
This section examines the concept and elements of pricing and answers in detail the question "What is Pricing?"
03
Pricing Models: Concepts & Practical Considerations
...examine a series of pricing models and gives context to the suitability of one model over another based on industry structure
05
Pricing Tips for Driving Profit & Growth
This section primarily focuses on a range of vitally important pricing principles for driving profitable growth opportunities in business.
02
Fundamentals of Pricing Strategies and Processes
...explores pricing strategies as an important mechanism for securing long-term growth, while taking an in-depth look at the crucial steps for establishing a resilient pricing strategy
04
Techniques for Drafting & implementing a Workable Pricing Policy
...defines the basics of developing a pricing policy. Included as well is a draft policy framework as a reference guide for developing a comprehensive pricing policy.
Pricing Calculator • also included with your handbook is a complimentary excel calculator...test the wide range of pricing models discussed in your handbook with this calculator.
Note: Link to download calculator is embedded in your ebook in the Pricing Models Section
