an eBook on proven
pricing strategies and principles
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Included in this eBook...
✔ Expert advice to help you make easier and faster pricing decisions
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✔ Principles and recommendations to help you avoid making common pricing mistakes
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✔ Guidelines to help you connect with your market and their pricing preferences... and so much more
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This eBook will help you better understand and manage the pricing process, efficiently account for market changes, and realize greater success in pricing goods and services
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US$19.90 | Bds$39.80
Pricing excellence
matters!
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"In the absence of a well thought-out pricing strategy, meaningful customer relations are compromised and the safeguarding of a position in the market brought into question"
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"there is a very evident relationship between the price of a product or service and the ability of a business to retain customers and grow"
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In this Handbook
are the following sections
01
The Defining Context of Pricing
This section examines the concept and elements of pricing and answers in detail the question "What is Pricing?"
03
Pricing Models: Concepts & Practical Considerations
...examine a series of pricing models and gives context to the suitability of one model over another based on industry structure
05
Pricing Tips for Driving Profit & Growth
This section primarily focuses on a range of vitally important pricing principles for driving profitable growth opportunities in business.
02
Fundamentals of Pricing Strategies and Processes
...explores pricing strategies as an important mechanism for securing long-term growth, while taking an in-depth look at the crucial steps for establishing a resilient pricing strategy
04
Techniques for Drafting & implementing a Workable Pricing Policy
...defines the basics of developing a pricing policy. Included as well is a draft policy framework as a reference guide for developing a comprehensive pricing policy.
Pricing Calculator • Your handbook also includes a complimentary Excel calculator. Use it to test the wide range of pricing models discussed in your handbook.
Note: The link to download the calculator is embedded in your ebook in the Pricing Models Section
