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Essentials of Sales Management Made Easy

"learning today to enrich & empower tomorrow"

Course Code


Course Category

Business Management

Course Modules

31 audio/video modules

Course Duration

2 months

Course Material

Downloadable Course Notes

Course Overview

Selling is an essential aspect of any business organization, regardless of its size or type. It represents the primary source of income for most businesses and plays a crucial role in generating cash flows that are essential for successful functioning, growth, innovation, and sustainability.

Sales is an art that requires mastery. To succeed in sales, the application of a range of targeted principles and methodologies that result in high levels of customer satisfaction, customer retention, and repeat sales is therefore crucial.

Essentials of Sales Management Made Easy is an excellent course that is presented in a relatable animated format. It provides a comprehensive understanding of important sales principles, required for achieving success in your sales career, profession, and business. With this course, you will gain the confidence and knowledge to take your sales skills to the next level and achieve your goals.

Essentials of Sales Management Made Easy

Essentials of Sales Management Made Easy is an exceptional course that provides comprehensive and practical guidance for anyone looking to improve their sales management skills. 

This course comprises a series of easily digestible modules that offer realistic approaches to effective sales prospecting and closure.  It covers a range of topics that are crucial to sales management success and meaningful insights on how to manage the sales pipeline, keep sales prospects engaged, manage sales fear, close difficult deals, leverage emotional intelligence for sales success and other related topics to help you develop a winning sales strategy that delivers results.

Learning Objectives & Modules

Essentials of Sales Management Made Easy

Segment 1 - Sales Essentials and Foundation Principles 

  • Module 1 - Sales Listening Skills

  • Module 2 - Creating Your Pipeline

  • Module 3 - Managing Your Pipeline

  • Module 4 - The Sales Pitch

  • Module 5 - Effective Presentations

  • Module 6 - Selling the Proposed Solution

  • Module 7 - Building Benefits

  • Module 8 - Keeping Prospects Engaged

  • Module 9 - Closing Difficult Deals

  • Module 10 - Importance of Sharing Sales Feedback

Segment 2 - Fundamentals of Sales Mastery

  • Module 11 - Shortening your Sales Cycle

  • Module 12 - Sales Strategies - The Power of Resellers

  • Module 13 - Sales Methodologies - SPIN, SNAP, Sandler, MEDDIC, Conceptual and Customer Centric

  • Module 14 - Understand Why Deals are Lost

  • Module 15 - How to Sell Ethically

  • Module 16 - Emotional Intelligence for Sales Success

  • Module 17 - Virtual Selling

  • Module 18 - Mastering Cold Calling

  • Module 19 - Dealing with Sales Fear

  • Module 20 - Resilience in Sales

  • Module 21 - Mastering Cold Emailing

  • Module 22 - Value-Based Selling

  • Module 23 - Reducing Sales Friction

  • Module 24 - Automating Sales Processes

  • Module 25 - Designing your Sales Dashboard

  • Module 26 - Cross-Selling, Upselling and Account Growth

Segment 3 - Sales Skills Applied

  • Module 27 - Researching Your Prospect

  • Module 28 - How to Build Rapport

  • Module 29 - Questioning Skills

  • Module 30 - Prioritizing Prospects

  • Module 31 - Obtaining Commitment

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Learning Today to Enrich & Empower Tomorrow!

Upskill and excel today

"successful people and organizations are those who commit to continuous learning as the platform for continuous improvement. They understand that knowledge acquired yesterday may not be relevant for tomorrow and, with relentless passion, learn today to enrich and empower tomorrow"

Essentials of Sales Management Made Easy

Essentials of Sales Management Made Easy is an excellent resource for anyone looking to improve their sales management skills. This course is packed with practical advice and real-life examples that can help sales professionals, business owners and anyone involved in sales become more effective and efficient in their roles. 

Whether you are a seasoned sales professional or just starting out in your career, this course is a must-have for taking your sales management skills to the next level.

Some key terms featuring in this learning experience include: 

sales management, sales pitch, sales prospects, sales dels, sales pipeline, sales cycle, ethical selling, virtual sales, cross selling

also included in this course:

Downloable course notes and transcripts 

CERTIFICATE - Upon completion, participants will be awarded:

An Essential of Sales Management Certificate of Completion

Enrollment & Payment


  • Registration and payment for this training course are prerequisites to participation.

  • Upon payment, your registration will be processed within a maximum of one working day, after which you will receive notification by email with confirmation of registration and access codes to this course

  • In accordance with exchange control requirements, billings are done in Barbados dollars which exchange at a rate of Barbados $2 to every US$1.

Corporate Training

To book this course for corporate training, click here

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