The formulation of an efficient revenue strategy and framework is of paramount importance to the financial stability of any business. Indeed, in the absence of a well-considered and thoughtfully crafted revenue earning plan, the credibility of a business can naturally brought into question.
Importantly as well, the identification, planning, and management of revenue sources are pivotal in generating confidence in a business among a diverse range of stakeholders and financiers. Moreover, revenue serves as the bedrock for business expansion. For these and several other reasons, revenue modeling plays a critical role in the structuring, administration and advancement of a profitable business.
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Learning Objectives & Modules
Revenue Modelling for Business
Included in this course are modules covering the following:
Module 1 - Context, Concepts and Theories of Revenue - In this session we will give context to and examine the defining concept and context of revenue. As well, we engage in a summary comparative analysis between pricing and revenue. Are they the same? If not, what are the differentiating factors?
Module 2 - Industry, Revenue Sources & Cycle Management – this practical session will explore the question of “Revenue: generated or created?”. By way of case analysis, we will examine practical elements of this question and its differentiating relevance across industries.
Module 3 - Revenue Models: Strategies & Practical Considerations - In this all-important session, we examine a series of revenue models, and give context to the suitability of one model over another based on industry structure
Module 4 - Techniques for Revenue Forecasting and Run Rate Management - this practical session takes a step by step look at the applied principles for revenue forecasting using an actual forecasting template. Participants will be provided with a blank template for post session application of principles in practice.
Learning & Knowledge Enrichment Outcomes
By the end of this course, participants will gain the following knowledge and skills:
Understanding of revenue patterns and how to manage revenue gaps effectively
A better appreciation of the relationship between revenue, cost and cash-flow
Capacity to engage in practical product revenue comparisons to make informed business decisions
Insights on how to identify and profilie product peaking and maturity as a function of revenue management to optimize revenue
Who should attend
Revenue Modelling for Business is an excellent course for existing business owners, start-ups and individuals pursuing a deeper knowledge in revenue managment concepts and therories
Revenue Modelling for Business
Full Power Point presentation with practical sessions and role play for application and reinforcement of learning principles;
Case studies to provide insights and give effect to best practices;
Application of principles and tools in scenario based sessions