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Revenue Modelling for Business

"learning today to enrich & empower tomorrow"

Course Code


Course Type

Skills Enrichment

Delivery Mode

Instructor Led

Course Duration

1/2 Day

Course Material

Guidance Notes

Training Overview

The formulation of an efficient revenue strategy and framework is of paramount importance to the financial stability of any business. Indeed, in the absence of a well-considered and thoughtfully crafted revenue earning plan, the credibility of a business can naturally brought into question.  

Importantly as well, the identification, planning, and management of revenue sources are pivotal in generating confidence in a business among a diverse range of stakeholders and financiers. Moreover, revenue serves as the bedrock for business expansion. For these and several other reasons, revenue modeling plays a critical role in the structuring, administration and advancement of a profitable business.

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Learning Today to Enrich & Empower Tomorrow!

Upskill and Excel Today

"successful people and organizations are those who commit to continuous learning as the platform for continuous improvement. They understand that knowledge acquired yesterday may not be relevant for tomorrow and with relentless passion "learn today to enrich and empower tomorrow" 

Learning Objectives & Modules

Revenue Modelling for Business

Included in this course are modules covering the following:

  • Module 1 - Context, Concepts and Theories of Revenue - In this session we will give context to and examine the defining concept and context of revenue. As well, we engage in a summary comparative analysis between pricing and revenue. Are they the same? If not, what are the differentiating factors?

  • Module 2 - Industry, Revenue Sources & Cycle Management – this practical session will explore the question of “Revenue: generated or created?”. By way of case analysis, we will examine practical elements of this question and its differentiating relevance across industries.

  • Module 3 - Revenue Models: Strategies & Practical Considerations - In this all-important session, we examine a series of revenue models, and give context to the suitability of one model over another based on industry structure

  • Module 4 - Techniques for Revenue Forecasting and Run Rate Management - this practical session takes a step by step look at the applied principles for revenue forecasting using an actual forecasting template. Participants will be provided with a blank template for post session application of principles in practice.

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Learning & Knowledge Enrichment Outcomes

By the end of this course, participants will gain the following knowledge and skills: 

  • Understanding of revenue patterns and how to manage revenue gaps effectively

  • A better appreciation of the relationship between revenue, cost and cash-flow

  • Capacity to engage in practical product revenue comparisons to make informed business decisions

  • Insights on how to identify and profilie product peaking and maturity as a function of revenue management to optimize revenue

Who should attend

Revenue Modelling for Business is an excellent course for existing business owners, start-ups and individuals pursuing a deeper knowledge in revenue managment concepts and therories

Electronic Book

Training Methodology 

Revenue Modelling for Business

  • Full Power Point presentation with practical sessions and role play for application and reinforcement of learning principles;


  • Case studies to provide insights and give effect to best practices;

  • Application of principles and tools in scenario based sessions  

Corporate Training

To book this course for corporate training, click here

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