A Skills Enrichment & Business Financial Management Training Course
Course Code: TD-4006
Pricing is among the most important decisions made by both profit-making and non-profit organizations on a daily basis. In several respects, it is also an important factor for defining meaningful customer relations while safeguarding a position in the market over extended periods. In fact, there is a very evident correlation between the price of a product or service and the ability of an organization to retain customers and grow it's slice of the market.
Understanding and managing the pricing process within an organization to correctly account for market dynamics and realize revenue growth is consequently both necessary and vital to long term viability.
Learning Objectives & Outcomes Pricing for Profit and Growth
Included in this course are sessions that will empower and teach you about:
The Defining Context of Pricing - In this session we will examine the concept and elements of pricing, with particular reference to business and answer the question "What is Pricing?"
Pricing Strategy and Processes - this all important session will explore pricing strategy as an important mechanism for securing long-term growth and engage participants in an in-depth look at the crucial steps for establishing a resilient pricing strategy
Pricing Models: Practical Considerations - In this session we examine a series of pricing models and case analysis to give context to the suitability of one model over another based on industry structure
Pricing Policy: Drafting and Implementing - this practical session will walk participants through an actual pricing policy and in addition to defining important clauses that should be included, also examine techniques for effective implementation
Pricing for Profit & Growth - this close-out session will primarily focus on four (4) methods by which pricing can be applied to drive profit but more importantly the growth of a business.
2 hour session
6:00pm to 8:00pm
Registration and payment for this training course is a prerequisite to participation.
Upon payment, your registration will be processed within a maximum of one working day, after which you will receive notification by email with confirmation of registration and access codes to this course.
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